Wednesday, July 29, 2009
The plant-milk businesses in the industrialized nations of the world, as well as the developing nations, make non-dairy milks which we in dairy-obsessed regions tend to call "alternatives to cows’ milk", where children in school cafeterias around the countries (as in the US) are routinely given cows milk. Growing incidence of lactose intolerance and other health and supporting reasons for NOT consuming cow's milk make these plant-milk businesses particularly PROMISING financial investments - IF the market for volume feeding is grown or expanded. Volume feeding outlets include all "total institutions" (school and company cafeterias, prisons, hospitals, worksites) and anywhere milk or coffee creamers are served (did you know that nondairy coffee creamers made of soy are now available and distributed in the same supply chain as dairy cream?). This year, Congress is reauthorizing the Child Nutrition Act, providing us with a tremendous opportunity to make non-dairy alternatives to cows’ milk available as an option for children in school cafeterias around the country.
Currently, virtually all children participating in the National School Lunch Program (NSLP) are automatically served cows’ milk, despite the fact that as many as eight million schoolchildren are lactose intolerant, and countless others avoid cows’ milk for health, environmental and ethical reasons.
Contact your congresspersons today and urge them to support amendments to the Child Nutrition Act that would make non-dairy alternatives to cows’ milk readily available to all schoolchildren.
Thank you for your compassion,
President and Co-founder
This year, Congress is reauthorizing the Child Nutrition Act, providing us with a tremendous opportunity to make non-dairy alternatives to cows’ milk available as an option for children in school cafeterias around the country.